The Acorn brand is the new spirit of its people. It bespeaks of upward mobility, strength and continuity. The upward ‘A’, which also signifies an ‘arrow’, is contained by a circle which reflects continuity in an infinite pattern. The name ‘Acorn’ is creatively presented using a seed-like font as a start.

This signifies our drive to adopt an acorn-like approach in our business directions, planting business seeds that will ensure significant growth in the years to come. The new Acorn logo is our new identity and it presents enormous possibilities as we apply our corporate values in conducting our businesses.